IBM Think was a direct to client project at The Mill. Think 'is the premier IBM conference for business leaders to accelerate their organization’s performance and transform through technology'. I, Jeroen Krielaars(Calango) and Alex Belenkiy(DaseBoogie) were tasked in creating a title presentation for each of the major topics in the conference.
IBM has a comprehensive Bible that sets the look and motion of most of their digital assets. However with extensive R&D we all allowed to come it up with our perspective and direction in making these titles.